Chairman, Blue and White Committee


Blue and White products are known for their quality and are highly appreciated all over the world.  Evidence of this fact is that Israel exports 40% of its locally made products.   Israeli made products have many advantages, some of which are: quality, adhering to Israeli manufacturing standards, fitting the Israeli culture and environment, availability, warranty and service.
When you purchase a Blue and White product you support Israeli industry, employment and the strengthening the economy.  Buying Blue and White is in your best interest, my best interest, and an investment in our futures. 
The Blue and White Committee, working within the framework of the Northern branch of the Manufacturers Association, has set a goal to promote Israeli made goods amongst plant purchase managers, the public sector and the Israeli public.
The Committee is working on initiating actions on several levels: a joint educational initiative with the "Taasiyada" (the Manufacturers Association's nonprofit education organization) and schools in the North of the country, an informative publicity campaign, dealing with complaints from factories and plants who are not receiving a fair chance while submitting bids, meetings with purchasing managers, etc.
It is with the greatest pleasure that I present to you the Blue and White Portal for the products of factories in the North.  The Portal was initiated and funded by the Haifa and Northern Branch of the Manufacturers Association, and its planning began during the global recession which also affected out local industry. 
Global trends to decrease imports and to promote local products should also be embraced by Israel.  For example, if local worker's associations would purchase Israeli products in the amount of NIS 100 million during the Jewish holidays and other special occasions, they will be securing employment for 3000 people.
Another example is the use of Blue and White products in large scale projects such as the "Bahadim City" in the Negev.  This will provide employment for 6,000 additional workers on a yearly basis for five years.
The purpose of the Portal is to serve as an accessible tool for purchasing managers looking for products made by local industry.  I hope that we shall be able to set up such a Portal for other peripheral areas in Israel as well. 
I am hoping that purchasing Israeli made Blue and White products is also a priority for you and that this Portal will make it possible for you to reach all  those Northern manufacturers who will be able to supply you with what you need, efficiently and speedily. 
I wish to convey my gratitude to the members of the Committee: GIl Biran and Yafa Farajun. 
I wish to also thank the Chairman of the Northern Branch of the Manufacturers Association, Mr. Miki Sharan, and the members of the branch management team for their support of this project.
Thank you to Microline Computer and Software Solutions Inc. for constructing this site.

Arie (Richie) Richtman
Chairman, Blue and White Committee
Manufacturers Association, Haifa  & Northern Branch

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